Best Social Media Management Tools

Whether you're running a small business or a large corporation, social media management tools can help you succeed in your endeavors. The best ones are affordable, and won't affect your business's performance. Its publishing, scheduling, and analytics tools make it perfect for one social media manager.

No matter your needs, goals, or industry, there’s a social media management tool for you. Social media management is the process of handling your entire social media strategy. This includes planning, publishing, engaging, strategizing, and analyzing your social media content across the social platforms your business uses. It also entails understanding your social media strategy’s level of success so you can improve upon it. In this blog post, we'll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today.
We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Meta, Twitter, Instagram, LinkedIn, Google My Business , YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 17 different platforms or tools.
Look for testimonials from CNET, PC Mag, PC World, and Capterra. These sites are great places to find out which tool works  the best for a business. Capterra and G2 are excellent places to read reviews of social media management tools.  social media marketing'  is a simple but powerful social media management tool. TweetDeck allows you to manage multiple Twitter accounts, schedule posts, track hashtags, reply to direct messages, and create lists. This social media management tool lets you track the engagement rate and sentiment of your brand.
Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. Additionally, with any of Hootsuite's plans you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be. This is especially when posts can be tagged to ensure you store them in the right place for use at the right time. All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring.

If you're looking for a more comprehensive social media management tool, Hootsuite is an excellent choice. Hootsuite - This tool is a powerful social media management tool that allows you to manage multiple platforms from one dashboard. You can schedule posts and track conversations from multiple social profiles at the same time. Moreover, it also offers collaboration tools that help you manage multiple profiles with just a single platform. Sprout Social - It has integrations with other programs, including Mailchimp, Asana, Trello, Zendesk, and Slack. It's the all-in-one social media management tool that's used by companies such as Johnson & Johnson, Patagonia, and LinkedIn.
We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business. Everypost is a social media tool that allows you to manage multiple profiles and accounts at once. Customize your social posts, schedule them in advance, and share them all via a single platform.
Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Real-time collaboration makes it easy to send different team members customer inquiries and work on content together. Take advantage of the flexible scheduling features to either schedule individual posts or bulk schedule posts. There’s also a content calendar that makes cross-platform social media planning easy and quick. Plus, you can view and respond to all customer messages and questions on  one dashboard so no queries go unresolved.
There are also dedicated Android and iOS apps available, allowing you to schedule, review, and publish content directly from your smartphone using the Fanbooster app. But there's no point spending time and resources on fantastic Facebook posts and tremendous tweets if you then don't know how to effectively monitor their impact and influence. Lastly, set up user hierarchies and workflows to set permissions for certain team members — this way, certain people have to sign off on client content prior to it going live. Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities.